

“He's wearing his official university sweatshirt again, which puzzles me a little. I mean I'd sort of understand it more if it said Yale or Harvard or something, because then it would be a fashion choice. But why advertise the fact that you're at a university to all the other people who are at the university with you?”
― A Question of Attraction
― A Question of Attraction

“Books so special and rare and yours that advertising your affection feels like a betrayal.”
― The Fault in Our Stars
― The Fault in Our Stars

“Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.”
― At even one penny, this book would be overpriced. In fact, free is too expensive, because you'd still waste time by reading it.
― At even one penny, this book would be overpriced. In fact, free is too expensive, because you'd still waste time by reading it.

“No one's family is normal. Normalcy is a lie invented by advertising agencies to make the rest of us feel inferior.”
― Epic Fail
― Epic Fail

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Aima’s 2024 Year in Books
Take a look at Aima’s Year in Books, including some fun facts about their reading.
Aima hasn't connected with their friends on Goodreads, yet.
Polls voted on by Aima
Lists liked by Aima