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“employees come first and if employees are treated right, they treat the outside world right, the outside world uses the company’s product again, and that makes the shareholders happy. That really is the way that it works and it’s not a conundrum at all.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, having good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“The danger of manipulations is that they work. And because manipulations work, they have become the norm, practiced by the vast majority of companies and organizations, regardless of size or industry. That fact alone creates a systemic peer pressure.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“Every ‘No’ gets me closer to a ‘Yes.”
― Chris Voss, Never Split the Difference: Negotiating as if Your Life Depended on It