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Creativity, Inc.:...
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Jan 08, 2026 10:14PM

 
Forever
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Feb 15, 2022 11:53AM

 
Design Is a Job
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Scott Jurek
“Horty relished the gnar. To him, true adventure should be steeped with elements of failure, risk, and even death, preferably all three. He was especially fond of the Shackleton quote "I love the fight and when things are easy I hate it.”
Scott Jurek

“creativity keeps the world alive, yet, everyday we are asked to be ashamed of honoring it, wanting to live our lives as artists. i’ve carried the shame of being a ‘creative’ since i came to the planet; have been asked to be something different, more, less my whole life. thank spirit, my wisdom is deeper than my shame, and i listened to who i was. i want to say to all the creatives who have been taught to believe who you are is not enough for this world, taught that a life of art will amount to nothing, know that who we are, and what we do is life. when we create, we are creating the world. remember this, and commit.”
Nayyirah Waheed

Charles Duhigg
“How are you going to study tonight? What are you going to do tomorrow? How do you know you’re ready for your test?’ It trained me to set goals.”
Charles Duhigg, The Power Of Habit: Why We Do What We Do In Life And Business

Scott Jurek
“The question became less and less theoretical in Vermont, where I started to come up against my own limits. I've heard it said that ultra marathons are 90 percent mental. And the other 10 percent? That's mental too. I was in the thick of that other 10 percent.”
Scott Jurek, North: Finding My Way While Running the Appalachian Trail

Scott Jurek
“Horty had a theory about motivation. He told me that a lot of motivation could be boiled down to this: How bad do you want it? He would ask people, "What's the furthest you can run without stopping?" After they replied whatever distance, he followed up with "Could you run a mile further if I gave you a million dollars? What if I was running behind you holding a gun to your head, could you run even further?"

He said, "It's easy to say you want it real bad when you're sitting at home on the couch. But when the going gets tough, do you want it enough?"

We often think we can't go any farther and feel like we have nothing left to give, yet there is a hidden potential and strength in all of us, begging us to find it. We arrive at it via different means---something reward, sometimes fear. There was something to Horty's motivational theory, and finding that desire was the most vexing problem. How bad did I want it?”
Scott Jurek, North: Finding My Way While Running the Appalachian Trail

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