César Álvarez Llaneza
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Forces beyond your control can take away everything you possess except one thing, your freedom to choose how you will respond to the situation.


“Beating the competition is relatively easy. Beating yourself is a never-ending commitment.”
― Shoe Dog: A Memoir by the Creator of Nike
― Shoe Dog: A Memoir by the Creator of Nike

“The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.”
― Shoe Dog
― Shoe Dog
“You get a strange feeling when you're about to leave a place, I told him, like you'll not only miss the people you love but you'll miss the person you are now at this time and this place, because you'll never be this way ever again.”
― Reading Lolita in Tehran: A Memoir in Books
― Reading Lolita in Tehran: A Memoir in Books

“Our culture has become hooked on the quick-fix, the life hack, efficiency. Everyone is on the hunt for that simple action algorithm that nets maximum profit with the least amount of effort. There’s no denying this attitude may get you some of the trappings of success, if you’re lucky, but it will not lead to a calloused mind or self-mastery. If you want to master the mind and remove your governor, you’ll have to become addicted to hard work. Because passion and obsession, even talent, are only useful tools if you have the work ethic to back them up.”
― Can't Hurt Me: Master Your Mind and Defy the Odds
― Can't Hurt Me: Master Your Mind and Defy the Odds

“How can I leave my mark on the world, I thought, unless I get out there first and see it?”
― Shoe Dog
― Shoe Dog
César’s 2024 Year in Books
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