“The problem was, they advertised their product as a “5GB mp3 player.” It is exactly the same message as Apple’s “1,000 songs in your pocket.” The difference is Creative told us WHAT their product was and Apple told us WHY we needed it.”
― Start With Why: How Great Leaders Inspire Everyone to Take Action
― Start With Why: How Great Leaders Inspire Everyone to Take Action
Dan Bronson’s 2025 Year in Books
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