Sumanth

“a new breed of designers is developing brand-new techniques under the banner of Lean User Experience (Lean UX). They recognize that the customer archetype is a hypothesis, not a fact. The customer profile should be considered provisional until the strategy has shown via validated learning that we can serve this type of customer in a sustainable way.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“Even when one is selling to large institutions, as in a business-to-business model, it helps to remember that those businesses are made up of individuals.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“All successful sales models depend on breaking down the monolithic view of organizations into the disparate people that make them up.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“Most salespeople think that selling is “closing.” It isn’t. Selling is opening.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It