Saaransh Mehta

“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Marketing has always been about the same thing—who your customers are and where they are.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“First Google built a superior product. Then it built excitement by making it invite-only. And by steadily increasing the number of invites allowed to its existing user base, Gmail spread from person to person until it became the most popular, and in many ways the best, free e-mail service. Enormous”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The old way—where product development and marketing were two distinct and separate processes—has been replaced.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising