Saaransh Mehta

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On a Pale Horse
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Ryan Holiday
“The old way—where product development and marketing were two distinct and separate processes—has been replaced.”
Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday
“There must be a reason to share it and the means to do so.”
Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The faculty of voluntarily bringing back a wandering attention, over and over again, is the very root of judgment, character, and will. ... An education which should improve this faculty would be the education par excellence.”
Willam James

“Your story may not have such a happy beginning but that does not make you who you are, it is the rest of it- who you choose to be”
Soothsayer from Kung Fu Panda 2

Ryan Holiday
“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money.”
Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

year in books
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