“the first two sections of this book I have taught you most of the copywriting techniques I taught my seminar participants. You have learned techniques that took me many years to develop. You have learned concepts that I didn’t discover and personally use until well into my career. And most importantly, you have learned from my failures—an education that has cost me dearly but that you do not have to experience on your own.”
― The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
― The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
“Free Report by England’s Leading Authority on Health and Nutrition Reveals How to “Reset” Your Body Back to Optimal Health”
― Crypto Copywriting Secrets - How to create profitable sales letters fast - even if you can't write your way out of a paper bag now
― Crypto Copywriting Secrets - How to create profitable sales letters fast - even if you can't write your way out of a paper bag now
“In addition to examining a few ads from beginning to end, I also reproduce a few of the JS&A ads that show my principles in action. If you’ve had a problem understanding any of the principles, this is where you’ll get greater understanding and clarity. It was during this part of my seminar when participants would often comment, “Now I feel I can do a great ad myself.” And they often did.”
― The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
― The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
“The clearest evidence of this that is an estimated two thousand six hundred deaths and three hundred thirty thousand injuries are caused each year by drivers talking on their cell phones while driving. Multitasking is compulsive behavior that actually leads to a condition very similar to adult ADHD.”
― Autopilot: The Art and Science of Doing Nothing
― Autopilot: The Art and Science of Doing Nothing
“80 percent of success is showing up”? The phrase takes on a whole new meaning in the 21st century. If your restaurant just shows up on Google and its search partners when people type in the right phrase, a starving crowd will bust your doors down. They’ll fill every table and flood the kitchen with orders. If they like the daily special and the desserts, they’ll come back and eat again and again. There’s a feast going on—if you show up.”
― Ultimate Guide to Google Ads
― Ultimate Guide to Google Ads
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