“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
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―
“It is better to be roughly right than precisely wrong.”
― Logic, Deductive and Inductive
― Logic, Deductive and Inductive
“A penny saved is two pence clear.”
― Poor Richard's Almanac
― Poor Richard's Almanac
“The largest and most famous such experiment was conducted in the Soviet Union, and it failed miserably. ‘Everyone would work according to their abilities, and receive according to their needs’ turned out in practice into ‘everyone would work as little as they can get away with, and receive as much as they could grab’.”
― Sapiens: A Brief History of Humankind
― Sapiens: A Brief History of Humankind
“Make things as simple as possible, but no simpler.”
― Selected Writings
― Selected Writings
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