Weslee Trout

“Trust is more than a value maximisation strategy; it embodies the core spirit of entrepreneurship.”
― Philipp Kristian Diekhöner, The Trust Economy: Building strong networks and realising exponential value in the digital age

“A brand is a guarantee of value, and trust is the most important ingredient to it.”
― Philipp Kristian Diekhöner, The Trust Economy: Building strong networks and realising exponential value in the digital age

“Trust works like a magnetic field – whenever it is lost, there is room for a new order to emerge.”
― Philipp Kristian Diekhöner, The Trust Economy: Building strong networks and realising exponential value in the digital age

“The major difference between trust and other tangible or intangible resources used by companies is that trust is required for any type of economic activity, whether or not a business is aware of it. Trying to achieve economic gain with¬out accounting for trust is like trying to print your own money and convincing retailers to accept it as a form of payment.”
― Philipp Kristian Diekhöner, The Trust Economy: Building strong networks and realising exponential value in the digital age