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Austin Nichols

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“The purpose of customer interviewing is not to ask your customers what you should build. Instead, the purpose of an interview is to discover and explore opportunities. Remember, opportunities are customer needs, pain points, and desires. They are opportunities to intervene in your customers’ lives in a positive way.”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

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“This obsession with producing outputs is strangling us. It’s why we spend countless hours prioritizing features, grooming backlogs, and micro-managing releases. The hard reality is that product strategy doesn’t happen in the solution space. Our customers don’t care about the majority of our feature releases. A solution-first mindset is good at producing output, but it rarely produces outcomes.”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

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