Diego Lechuga

“The normal behavior of the tribe often overpowers the desired behavior of the individual. For example, one study found that when a chimpanzee learns an effective way to crack nuts open as a member of one group and then switches to a new group that uses a less effective strategy, it will avoid using the superior nut cracking method just to blend in with the rest of the chimps.”
― James Clear, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones