Bill Baerg

“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”
― David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy

“The consumer isn't a moron. She is your wife.”
― David Ogilvy, Confessions of an Advertising Man

“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.”
― David Ogilvy, Ogilvy on Advertising