Bill Baerg

“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.”
― David Ogilvy, Ogilvy on Advertising

“In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.”
― David Ogilvy, Ogilvy on Advertising

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
― David Ogilvy, Ogilvy on Advertising