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The Ride of a Lif...
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Book cover for Extreme Ownership: How U.S. Navy SEALs Lead and Win
publication, we found most focus on individual practices and personal character traits. We also observed that many corporate leadership training programs and management consulting firms do the same. But
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“We need teams of missionaries, not teams of mercenaries.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

“Further, your industry is constantly moving, and we must create products for where the market will be tomorrow, not where it was yesterday.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

Eric Ries
“We adopted the view that our job was to find a synthesis between our vision and what customers would accept; it wasn’t to capitulate to what customers thought they wanted or to tell customers what they ought to want.”
Eric Ries, The Lean Startup

Eric Ries
“In fact, I believe a company’s only sustainable path to long-term economic growth is to build an “innovation factory” that uses Lean Startup techniques to create disruptive innovations on a continuous basis.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“It doesn't matter how good your engineering team is if they are not given something worthwhile to build.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

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