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Book cover for Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Strong tech‐product companies know they need to ensure consistent product innovation. This means constantly creating new value for their customers and for their business.
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“Finally, it's all about solving problems, not implementing features.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

“No matter what your title or level may be, if you aspire to be great, don't be afraid to lead.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

“Further, your industry is constantly moving, and we must create products for where the market will be tomorrow, not where it was yesterday.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

“It doesn't matter how good your engineering team is if they are not given something worthwhile to build.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

“We need teams of missionaries, not teams of mercenaries.”
Marty Cagan, Inspired: How to Create Tech Products Customers Love

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