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The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer.
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Greg Albrecht
“Being deeply loved by someone gives you strength, while loving someone deeply gives you courage.”
―
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“To notice a difference is to have an opinion about it—unless one refuses to think. And that is my ultimate objection to nonjudgmentalism. We can refuse to voice our judgments, but we cannot keep from having them unless we refuse to think about what is before our eyes.”
― The Curmudgeon's Guide to Getting Ahead: Dos and Don'ts of Right Behavior, Tough Thinking, Clear Writing, and Living a Good Life
― The Curmudgeon's Guide to Getting Ahead: Dos and Don'ts of Right Behavior, Tough Thinking, Clear Writing, and Living a Good Life
“The ability to observe without evaluating is the highest form of intelligence.”
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“It's only those who do nothing that make no mistakes, I suppose.”
― An Outcast of the Islands
― An Outcast of the Islands
“Competitive secrets: Why should you tell your competitors what you’re doing? Won’t it just help them? Oddly enough, most competitors don’t really compete. For example, there are very good books on how to build a brand, yet most companies don’t develop their brand. So most of your competitors won’t use your secrets. You’re trying to reach your customers, and they can tell the difference between leaders and followers. By standing out, you attract customers.”
― The Big Book of Content Marketing
― The Big Book of Content Marketing
Greg’s 2025 Year in Books
Take a look at Greg’s Year in Books, including some fun facts about their reading.
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