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The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer.
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Greg Albrecht
“As Marilyn Monroe said, “Sometimes good things fall apart so better things can fall together.”
― APE: Author, Publisher, Entrepreneur. How to Publish a Book
― APE: Author, Publisher, Entrepreneur. How to Publish a Book
“All human beings are entrepreneurs,” Mr. Yunus states. “When we were in the caves we were all self-employed … finding our food, feeding ourselves. That’s where the human history began … As civilization came we suppressed it. We became labor because [they] stamped us, ‘You are labor.’ We forgot that we are entrepreneurs.”
― The Little Big Things: 163 Ways to Pursue Excellence
― The Little Big Things: 163 Ways to Pursue Excellence
“Competitive secrets: Why should you tell your competitors what you’re doing? Won’t it just help them? Oddly enough, most competitors don’t really compete. For example, there are very good books on how to build a brand, yet most companies don’t develop their brand. So most of your competitors won’t use your secrets. You’re trying to reach your customers, and they can tell the difference between leaders and followers. By standing out, you attract customers.”
― The Big Book of Content Marketing
― The Big Book of Content Marketing
“To notice a difference is to have an opinion about it—unless one refuses to think. And that is my ultimate objection to nonjudgmentalism. We can refuse to voice our judgments, but we cannot keep from having them unless we refuse to think about what is before our eyes.”
― The Curmudgeon's Guide to Getting Ahead: Dos and Don'ts of Right Behavior, Tough Thinking, Clear Writing, and Living a Good Life
― The Curmudgeon's Guide to Getting Ahead: Dos and Don'ts of Right Behavior, Tough Thinking, Clear Writing, and Living a Good Life
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