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The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer.
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Greg Albrecht
“As Marilyn Monroe said, “Sometimes good things fall apart so better things can fall together.”
― APE: Author, Publisher, Entrepreneur. How to Publish a Book
― APE: Author, Publisher, Entrepreneur. How to Publish a Book
“Fail faster. Succeed sooner.” — David Kelley, founder IDEO”
― The Little Big Things: 163 Ways to Pursue Excellence
― The Little Big Things: 163 Ways to Pursue Excellence
“Being deeply loved by someone gives you strength, while loving someone deeply gives you courage.”
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“It's only those who do nothing that make no mistakes, I suppose.”
― An Outcast of the Islands
― An Outcast of the Islands
Greg’s 2025 Year in Books
Take a look at Greg’s Year in Books, including some fun facts about their reading.
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