Grace Mccleskey

“The doppelganger nature of the country’s identity is embedded in the dualistic language used to describe it, in which everything is double and never singular: Israel-Palestine, Arab and Jew, Two States, The Conflict. Based on a fantasy of symmetrical power, this suturing together of two peoples implies conjoined twins in a state of unending struggle, an irresolvable sibling rivalry between the two peoples, both descended from Abraham. For Rooney, Israel as doppelganger exists on two levels. First, it is a doppelganger of the forms of chauvinistic European nationalisms that turned Jews into pariahs on the continent since well before the Inquisition. That was Zionism’s win-win pitch to anti-Semitic European powers: you get rid of your “Jewish problem” (i.e., Jews, who will leave your countries and migrate to Palestine), and Jews get a state of their own to mimic/twin the very forms of militant nationalism that had oppressed them for centuries. (This is why Zionism was so fiercely opposed by the members of the Bund, who believed that nationalism itself was their enemy and the wellspring of race hatred.) Israel also became a doppelganger of the colonial project, specifically settler colonialism. Many of Zionism’s basic rationales were thinly veiled Judaizations of core Christian colonial conceptions: Terra Nullius, the claim that continents like Australia were effectively empty because their Indigenous inhabitants were categorized as less than fully human, became “A land without a people for a people without a land”—a phrase adopted by many Zionists and that originated with nineteenth-century Christians. Manifest Destiny became “land bequeathed to the Jews by divine right.” “Taming the wild frontier” became “making the desert bloom.”
― Naomi Klein, Doppelganger: a Trip into the Mirror World

“And so the question remains: What aren’t we building when we are building our brands?”
― Naomi Klein, Doppelganger: a Trip into the Mirror World