Rizelle Rivera

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Malcolm Gladwell
“We all want to believe that the key to making an impact on someone lies with the inherent quality of the ideas we present.”
Malcolm Gladwell

Malcolm Gladwell
“There are specific situations so powerful that they can overwhelm our inherent predispositions.”
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell
“The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.”
Malcolm Gladwell

Malcolm Gladwell
“The information age has created a stickiness problem.”
Malcolm Gladwell

Malcolm Gladwell
“We are trained to think that what goes into any transaction or relationship or system must be directly related, in intensity and dimension, to what comes out.”
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

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