Rizelle Rivera

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Malcolm Gladwell
“If you paid careful attention to the structure and format of your material, you could dramatically enhance stickiness.”
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell
“We are trained to think that what goes into any transaction or relationship or system must be directly related, in intensity and dimension, to what comes out.”
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell
“There are specific situations so powerful that they can overwhelm our inherent predispositions.”
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell
“The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.”
Malcolm Gladwell

Malcolm Gladwell
“The line between hostility and acceptance between an epidemic that tips and one that does not, is sometimes a lot narrower than it seems.”
Malcolm Gladwell

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