Paul

“Scale is not a destination. Don’t get caught up in the narrative telling you to grow if growth isn’t what you really want. Remember, big isn’t the same as great.”
― Lucy Dickens, It's Time To Do Law Differently: How to reshape your firm and regain your life

“Harvard Business School professor Clayton Christensen describes the approach of building an entire brand around a job to be done as ‘purpose branding’. Purpose branding involves naming the product after the purpose it serves. In other words, as Clarissa Rayward, Director of Brisbane Family Law Centre, likes to say, it does what it says on the tin.”
― Lucy Dickens, It's Time To Do Law Differently: How to reshape your firm and regain your life

“Growth for growth’s sake is not a good strategy and, according to Collins, is the beginning of the end. Big is not the same as great, and neither is bigger necessarily more profitable.”
― Lucy Dickens, It's Time To Do Law Differently: How to reshape your firm and regain your life

“Most clients are looking for a solution to a problem. They’re interested in an outcome or result.”
― Lucy Dickens, It's Time To Do Law Differently: How to reshape your firm and regain your life