Arthur Charlez

Given my background in agency founding, coaching, and property marketing, "Brand It Like Serhant" is exactly the kind of tactical manual I appreciate. ​If Big Money Energy is about fixing your internal thermostat, then Brand It Like Serhant is the blueprint for turning yourself into a media entity. ​It confirms what I’ve always practiced: you can’t wait for the world to find you; you have to become the signal they can't ignore. It’s a book that tells you to stop thinking like a service provider and start thinking like a Publisher. You are the content creator, the distributor, and the authority. ​It breaks down how to take your expertise—like running an award-winning agency or dominating property marketing—and package it into a consistent, engaging, and profitable brand that works for you 24/7. It’s all about creating the platform that makes the clients come to you, rather than you having to chase them down. For any entrepreneur or business coach, it’s mandatory reading for scaling beyond the one-to-one model.