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Steve Jobs
“Focusing is about saying No.”
Steve Jobs

Steve Jobs
“The heaviness of being successful was replaced by the lightness of being a beginner again.”
Steve Jobs

Steve Jobs
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
Steve Jobs

Steve Jobs
“Why join the navy if you can be a pirate?”
Steve Jobs

Steve Jobs
“Think Different”
Steve Jobs

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