Aaron Burrows

“The ability to shape the perception—and therefore the opinions—of a target audience is far more important than the ability to deliver kinetic energy”
― Daniel H. Abbott, The Handbook of 5GW: A Fifth Generation of War?

“Another survey found that at one very large electric company, 80 percent of the devices were connected to the corporate intranet, and there were, of course, connections from the intranet out to the public Internet.”
― Richard A. Clarke, Cyberwar: The Next Threat to National Security & What to Do About It

“The Major Attributes of Leadership The following are important factors of leadership: 1. UNWAVERING COURAGE based upon knowledge of self and of one’s occupation. No follower wishes to be dominated by a leader who lacks self-confidence and courage. No intelligent follower will be dominated by such a leader for very long. 2. SELF-CONTROL. People who cannot control themselves can never control others. Self-control sets a mighty example for one’s followers, which the more intelligent will emulate. 3. A KEEN SENSE OF JUSTICE. Without a sense of fairness and justice, no leader can command and retain the respect of his or her followers. 4. DEFINITENESS OF DECISION. People who waver in decisions show that they are not sure of themselves. They cannot lead others successfully. 5. DEFINITENESS OF PLANS. The successful leader must plan the work, and work the plan. A leader who moves by guesswork without practical, definite plans is comparable to a ship without a rudder. Sooner or later it will land on the rocks. 6. THE HABIT OF DOING MORE THAN PAID FOR. One of the penalties of leadership is the necessity of willingness, upon the part of the leaders, to do more than they require of their followers. 7. A PLEASING PERSONALITY. No slovenly, careless person can become a successful leader. Leadership calls for respect. Followers will not respect leaders who do not score highly on all factors of a pleasing personality. 8. SYMPATHY AND UNDERSTANDING. Successful leaders must be in sympathy with their followers. Moreover, they must understand them and their problems. 9. MASTERY OF DETAIL. Successful leadership calls for mastery of details of the leader’s position. 10. WILLINGNESS TO ASSUME FULL RESPONSIBILITY. Successful leaders must be willing to assume responsibility for the mistakes and shortcomings of their followers. If they try to shift this responsibility, they will not remain leaders. If followers make mistakes and become incompetent, it is the leader who has failed. 11. COOPERATION. Successful leaders must understand and apply the principle of cooperative effort and be able to induce followers to do the same. Leadership calls for power, and power calls for cooperation.”
― Napoleon Hill, Think and Grow Rich

“If you want customers to take the next step in a relationship with your brand, you need to enlighten them about how you can solve their problem and help them survive.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business