Aaron Burrows

“Do not go down that road. Do not do what makes you happy. Do what challenges you. Do what pushes you. Do what sets you up for long-term strategic success. Don’t do what makes you happy.”
― Jocko Willink, Discipline Equals Freedom: Field Manual Mk1-MOD1

“Take accountability for it. It’s your fault. Failure is going to happen. When it does, see number 1. If you want to fail less, see numbers 3–7. An ounce of prevention prevents a pound of cure. The best time to start preparing is right now. You cannot mass-produce elite people. They need to be forged from hard experiences. If you want to be one of them, you need to seek these challenges consistently. Take care of yourself physically, mentally, emotionally, and spiritually. For some people that means therapy. For some people that means yoga and a cup of tea or fishing with the family. For me that means embracing a constant struggle. Rejecting comfort makes me… well… comfortable. Surround yourself with good people striving to also improve themselves. Build goals and pursue them to the end of the earth.”
― Tim Kennedy, Scars and Stripes: An Unapologetically American Story of Fighting the Taliban, UFC Warriors, and Myself

“The Struggle is when you wonder why you started the company in the first place. The Struggle is when people ask you why you don’t quit and you don’t know the answer. The Struggle is when your employees think you are lying and you think they may be right. The Struggle is when food loses its taste. The Struggle is when you don’t believe you should be CEO of your company. The Struggle is when you know that you are in over your head and you know that you cannot be replaced. The Struggle is when everybody thinks you are an idiot, but nobody will fire you. The Struggle is where self-doubt becomes self-hatred. The Struggle is when you are having a conversation with someone and you can’t hear a word that they are saying because all you can hear is the Struggle. The Struggle is when you want the pain to stop. The Struggle is unhappiness. The Struggle is when you go on vacation to feel better and you feel worse. The Struggle is when you are surrounded by people and you are all alone. The Struggle has no mercy. The Struggle is the land of broken promises and crushed dreams. The Struggle is a cold sweat. The Struggle is where your guts boil so much that you feel like you are going to spit blood. The Struggle is not failure, but it causes failure. Especially if you are weak. Always if you are weak. Most people are not strong enough. Every great entrepreneur from Steve Jobs to Mark Zuckerberg went through the Struggle and struggle they did, so you are not alone. But that does not mean that you will make it. You may not make it. That is why it is the Struggle. The Struggle is where greatness comes from.”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers—Straight Talk on the Challenges of Entrepreneurship

“If you want customers to take the next step in a relationship with your brand, you need to enlighten them about how you can solve their problem and help them survive.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business