The orator Demosthenes once said that virtue begins with understanding and is fulfilled by courage.
“Another survey found that at one very large electric company, 80 percent of the devices were connected to the corporate intranet, and there were, of course, connections from the intranet out to the public Internet.”
― Cyberwar: The Next Threat to National Security & What to Do About It
― Cyberwar: The Next Threat to National Security & What to Do About It
“The ability to shape the perception—and therefore the opinions—of a target audience is far more important than the ability to deliver kinetic energy”
― The Handbook of 5GW: A Fifth Generation of War?
― The Handbook of 5GW: A Fifth Generation of War?
“The pretense of knowledge is our most dangerous vice, because it prevents us from getting any better. Studious self-assessment is the antidote.”
― Ego Is the Enemy
― Ego Is the Enemy
“The Struggle is when you wonder why you started the company in the first place. The Struggle is when people ask you why you don’t quit and you don’t know the answer. The Struggle is when your employees think you are lying and you think they may be right. The Struggle is when food loses its taste. The Struggle is when you don’t believe you should be CEO of your company. The Struggle is when you know that you are in over your head and you know that you cannot be replaced. The Struggle is when everybody thinks you are an idiot, but nobody will fire you. The Struggle is where self-doubt becomes self-hatred. The Struggle is when you are having a conversation with someone and you can’t hear a word that they are saying because all you can hear is the Struggle. The Struggle is when you want the pain to stop. The Struggle is unhappiness. The Struggle is when you go on vacation to feel better and you feel worse. The Struggle is when you are surrounded by people and you are all alone. The Struggle has no mercy. The Struggle is the land of broken promises and crushed dreams. The Struggle is a cold sweat. The Struggle is where your guts boil so much that you feel like you are going to spit blood. The Struggle is not failure, but it causes failure. Especially if you are weak. Always if you are weak. Most people are not strong enough. Every great entrepreneur from Steve Jobs to Mark Zuckerberg went through the Struggle and struggle they did, so you are not alone. But that does not mean that you will make it. You may not make it. That is why it is the Struggle. The Struggle is where greatness comes from.”
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
“If you want customers to take the next step in a relationship with your brand, you need to enlighten them about how you can solve their problem and help them survive.”
― Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
― Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Reese's Book Club x Hello Sunshine
— 172611 members
— last activity 2 hours, 53 min ago
Hey Y’all, We’ve been reading together for awhile and we don’t know about you, but we’re ready to hear your thoughts and opinions. This group is a pl ...more
Huntsville-Madison County Public Library
— 1173 members
— last activity Feb 03, 2026 11:23AM
See what our staff is reading, what's new at HMCPL, and discuss your literary picks and pans. ...more
Aaron’s 2025 Year in Books
Take a look at Aaron’s Year in Books, including some fun facts about their reading.
More friends…
Polls voted on by Aaron
Lists liked by Aaron



























