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“In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“The most effective leader is the one who satisfies the psychological needs of his followers.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Semperfox’s 2025 Year in Books
Take a look at Semperfox’s Year in Books, including some fun facts about their reading.
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Favorite Genres
Art, Biography, Children's, Graphic novels, History, Memoir, Poetry, Science fiction, Self help, and Thriller
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Lists liked by Semperfox
