John Milano

“During the first 10 days, you should follow up everyday on leads with a mix of phone calls, texts and emails. You can also send video messages through text or email using a service like BombBomb to increase your engagement and response rates. Here’s an example:
After ten days of consistent follow-up, if the lead is unresponsive, you can place them on a long term nurture campaign in your CRM. For top real estate agents and lenders who generate a significant amount of inbound leads, lead conversion companies like Verse.io (formerly Agentology) or CallAction.io can be an extension of your team.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“Your role today must be as a trusted advisor for your clients vs just selling property or quoting interest rates. The point is to remain connected, keeping the emotional bond and value exchange alive so when they are considering buying or selling, you’re the obvious choice. Sending banana bread recipes isn’t going to get you there.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“It’s no surprise that Animoto’s research reveals that 26.4% of professional marketers and 18.5% of small and mediumsized business owners say YouTube will be their main video sharing platform in the next year.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“•​VIP front of the line script •​Takes a complete application •​Pulls credits •​Runs DU if credit is good enough •​Request the required documents for the full approval with urgency •​Determines which program they think is best (but doesn’t discuss with client) •​Pick a Green spot in the LO’s calendar / Text LO new loan just came in •​Gives back loan officer to sell the program and rage •​Takes back after program and rate is sold •​Tuesday / Thursday 15-minute pipeline updates •​Delivers bad news •​Tells loan officer to go get another loan”
― Carl White, Loan Officer Freedom: How to Get More Closings While Doing Only the Things You Love to Do