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“Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?”
Greg McKeown, Essentialism: The Disciplined Pursuit of Less

“Trade-offs are not something to be ignored or decried. They are something to be embraced and made deliberately, strategically, and thoughtfully.”
Greg McKeown, Essentialism: The Disciplined Pursuit of Less

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