Jason

“The marketing of OxyContin relied on an empirical circularity: the company convinced doctors of the drug’s safety with literature that had been produced by doctors who were paid, or funded, by the company.”
― Patrick Radden Keefe, Empire of Pain: The Secret History of the Sackler Dynasty

“That would be a very painful road. Many noses would get out of joint. It would be better to win people over to this point of view rather than force them over.” “Right,” I said. “You would only take all those painful steps if it were really important to get action on this concept. Only if it were really important.”
― Richard P. Rumelt, Good Strategy/Bad Strategy: The difference and why it matters

“Richard and his senior executives now devised a cunning strategy, which they outlined in a series of emails. If the true personality of oxycodone was misunderstood by America’s doctors, the company would not correct that misunderstanding. Instead, they would exploit it.”
― Patrick Radden Keefe, Empire of Pain: The Secret History of the Sackler Dynasty

“A guiding policy creates advantage by anticipating the actions and reactions of others, by reducing the complexity and ambiguity in the situation, by exploiting the leverage inherent in concentrating effort on a pivotal or decisive aspect of the situation, and by creating policies and actions that are coherent, each building on the other rather than canceling one another out.”
― Richard P. Rumelt, Good Strategy/Bad Strategy: The difference and why it matters