João Lopes

“Since a ruler has to be able to act the beast, he should take on the traits of the fox and the lion; the lion can’t defend itself against snares and the fox can’t defend itself from wolves. So you have to play the fox to see the snares and the lion to scare off the wolves. A ruler who just plays the lion and forgets the fox doesn’t know what he’s doing. Hence a sensible leader cannot and must not keep his word if by doing so he puts himself at risk, and if the reasons that made him give his word in the first place are no longer valid. If all men were good, this would be bad advice, but since they are a sad lot and won’t be keeping their promises to you, you hardly need to keep yours to them. Anyway, a ruler will never be short of good reasons to explain away a broken promise. It would be easy to cite any number of examples from modern times to show just how many peace treaties and other commitments have been rendered null and void by rulers not keeping their word. Those best at playing the fox have done better than the others. But you have to know how to disguise your slyness, how to pretend one thing and cover up another. People are so gullible and so caught up with immediate concerns that a con man will always find someone ready to be conned.”
― Niccolò Machiavelli, The Prince

“I think it's a question of whether cruelty is well or badly used. Cruelty well used (if we can speak well of something bad) is short-lived and decisive, no more than is necessary to secure your position and then stop; you don't go on being cruel but use the power it has given you to deliver maximum benefits to your subjects. Cruelty is badly used when you're not drastic enough at the beginning but grow increasingly cruel later on, rather than easing off.”
― Niccolò Machiavelli, "The Prince (classics illustrated) "

“A sensible leader must follow this advice and never relax in peacetime but work hard to make the most of it and turn it to his advantage in the though times ahead. That way, when his luck does turn, he'll be ready.”
― Niccolò Machiavelli, "The Prince (classics illustrated) "

“It’s easy to convince people of something, but hard to keep them convinced.”
― Niccolò Machiavelli, The Prince