João Lopes

“Since a ruler has to be able to act the beast, he should take on the traits of the fox and the lion; the lion can’t defend itself against snares and the fox can’t defend itself from wolves. So you have to play the fox to see the snares and the lion to scare off the wolves. A ruler who just plays the lion and forgets the fox doesn’t know what he’s doing. Hence a sensible leader cannot and must not keep his word if by doing so he puts himself at risk, and if the reasons that made him give his word in the first place are no longer valid. If all men were good, this would be bad advice, but since they are a sad lot and won’t be keeping their promises to you, you hardly need to keep yours to them. Anyway, a ruler will never be short of good reasons to explain away a broken promise. It would be easy to cite any number of examples from modern times to show just how many peace treaties and other commitments have been rendered null and void by rulers not keeping their word. Those best at playing the fox have done better than the others. But you have to know how to disguise your slyness, how to pretend one thing and cover up another. People are so gullible and so caught up with immediate concerns that a con man will always find someone ready to be conned.”
― Niccolò Machiavelli, The Prince

“So, a leader doesn’t have to possess all the virtuous qualities I’ve mentioned, but it’s absolutely imperative that he seem to possess them. I’ll go so far as to say this: if he had those qualities and observed them all the time, he’d be putting himself at risk. It’s seeming to be virtuous that helps; as, for example, seeming to be compassionate, loyal, humane, honest and religious. And you can even be those things, so long as you’re always mentally prepared to change as soon as your interests are threatened. What you have to understand is that a ruler, especially a ruler new to power, can’t always behave in ways that would make people think a man good, because to stay in power he’s frequently obliged to act against loyalty, against charity, against humanity and against religion. What matters is that he has the sort of character that can change tack as luck and circumstances demand, and, as I’ve already said, stick to the good if he can but know how to be bad when the occasion demands. So a ruler must be extremely careful not to say anything that doesn’t appear to be inspired by the five virtues listed above; he must seem and sound wholly compassionate, wholly loyal, wholly humane, wholly honest and wholly religious. There is nothing more important than appearing to be religious. In general people judge more by appearances than first-hand experience, because everyone gets to see you but hardly anyone deals with you directly. Everyone sees what you seem to be, few have experience of who you really are, and those few won’t have the courage to stand up to majority opinion underwritten by the authority of state”
― Niccolò Machiavelli, The Prince

“A sensible leader must follow this advice and never relax in peacetime but work hard to make the most of it and turn it to his advantage in the though times ahead. That way, when his luck does turn, he'll be ready.”
― Niccolò Machiavelli, "The Prince (classics illustrated) "

“It’s easy to convince people of something, but hard to keep them convinced.”
― Niccolò Machiavelli, The Prince