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Research shows that messages are more likely to be successful if recipients can first be made to feel positively toward the messenger. Three of the seven principles of influence—reciprocation, liking, and unity—seem particularly appropriate
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Baylen’s 2025 Year in Books
Take a look at Baylen’s Year in Books, including some fun facts about their reading.
Favorite Genres
Polls voted on by Baylen
Lists liked by Baylen
