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Andrew Goetzmann
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"this has been a real eye opener. Lots of great examples that i can use even on my own life and to gain this knowledge. I knew immediately that this was something truly special. In such cases, you have to look for opportunities to stimulate people's imagina-tions. So we came up with the name Febreze, which has become a major source of brand equity for P&G. Great story from David placek in brand development" — Jul 06, 2023 11:59AM
"this has been a real eye opener. Lots of great examples that i can use even on my own life and to gain this knowledge. I knew immediately that this was something truly special. In such cases, you have to look for opportunities to stimulate people's imagina-tions. So we came up with the name Febreze, which has become a major source of brand equity for P&G. Great story from David placek in brand development" — Jul 06, 2023 11:59AM
Andrew’s 2025 Year in Books
Take a look at Andrew’s Year in Books, including some fun facts about their reading.
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