Franz

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How to Be a 3% Ma...
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Stardust
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Dan S. Kennedy
“I knew and trusted the company (Vegas World). I liked the product (the Vegas World package). I believed the urgency-building story (only 1,000 Hawaiian vacations available). I found the premium exciting and desirable.”
Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

“The worst happened, and then it passed. You lost the person you thought you couldn’t live without and then you kept living. You lost your job then found another one. You began to realize that “safety” isn’t in certainty—but in faith that you can simply keep going.”
Brianna Wiest, 101 Essays That Will Change The Way You Think

Dan S. Kennedy
“My sales trainer friend, the famous (late) Cavett Robert, said to sell life insurance or cemetery plots, you have to make your customer see the hearse backed up to the door. That may sound a little grisly, but it's true.”
Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

Lewis Carroll
“But I don’t want to go among mad people," Alice remarked.
"Oh, you can’t help that," said the Cat: "we’re all mad here. I’m mad. You’re mad."
"How do you know I’m mad?" said Alice.
"You must be," said the Cat, "or you wouldn’t have come here.”
― Alice in Wonderland”
Lewis Carroll

Dan S. Kennedy
“Obviously, everybody prefers working with experts. This is especially true as you climb the affluence ladder; the more affluent the customer, the more determined he is to find and conduct business with the most knowledgeable, respected, and celebrated expert, and the more willing he is to travel further away from home, wait longer, do business on your terms, and pay premium fees or prices. But really, everybody prefers dealing with an expert if and when they can.”
Dan S. Kennedy, No B.S. Wealth Attraction In The New Economy

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The Hard Thing About Hard Things by Ben HorowitzThe Magic of Thinking Big by David J. Schwartz
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