“Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees’ Agencies”
― Ogilvy on Advertising
― Ogilvy on Advertising
“The numbers of universes perceived by human beings does not equal the population of the planet, but several times the population of the planet. It thus appears some sort of miracle that we sometimes find it possible to communicate with each other at all, at all.”
― Quantum Psychology: How Brain Software Programs You & Your World
― Quantum Psychology: How Brain Software Programs You & Your World
“Because
I have known despair
I value hope
Because
I have tasted frustration
I value fulfillment
Because
I have been lonely
I value love”
―
I have known despair
I value hope
Because
I have tasted frustration
I value fulfillment
Because
I have been lonely
I value love”
―
“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Teri’s 2025 Year in Books
Take a look at Teri’s Year in Books, including some fun facts about their reading.
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