Why Rus

“Here’s a non-geeky framing of the same idea: What if listening to an inner voice or heeding a passion for ethics or beauty were to lead to more important work in the long term, even if it measured as less successful in the moment? What if deeply reaching a small number of people matters more than reaching everybody with nothing?”
― Jaron Lanier, Ten Arguments for Deleting Your Social Media Accounts Right Now

“I’d learned the hard way that when hiring executives, one should follow Colin Powell’s instructions and hire for strength rather than lack of weakness.”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship

“What might once have been called advertising must now be understood as continuous behavior modification on a titanic scale.”
― Jaron Lanier, Ten Arguments for Deleting Your Social Media Accounts Right Now

“To free yourself, to be more authentic, to be less addicted, to be less manipulated, to be less paranoid … for all these marvelous reasons, delete your accounts.”
― Jaron Lanier, Ten Arguments for Deleting Your Social Media Accounts Right Now