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read in January 2025
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Daniel Kahneman
“A general “law of least effort” applies to cognitive as well as physical
exertion. The law asserts that if there are several ways of achieving the
same goal, people will eventually gravitate to the least demanding course
of action. In the economy of action, effort is a cost, and the acquisition of
skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.”
Daniel Kahneman, Thinking, Fast and Slow

Daniel Kahneman
“People tend to assess the relative importance of
issues by the ease with which they are retrieved from memory—and this is
largely determined by the extent of coverage in the media. Frequently
mentioned topics populate the mind even as others slip away from
awareness. In turn, what the media choose to report corresponds to their
view of what is currently on the public’s mind. It is no accident that
authoritarian regimes exert substantial pressure on independent media.
Because public interest is most easily aroused by dramatic events and by
celebrities, media feeding frenzies are common”
Daniel Kahneman, Thinking, Fast and Slow

Daniel Kahneman
“A person who has not made peace with his losses is likely to accept gambles that would be unacceptable to him otherwise.”
Daniel Kahneman

Daniel Kahneman
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
Daniel Kahneman, Thinking, Fast and Slow

Daniel Kahneman
“Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.”
Daniel Kahneman, Thinking, Fast and Slow

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