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Howard Schultz
“One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“There is a word that comes to my mind when I think about our company and our people. That word is 'love.' I love Starbucks because everything we've tried to do is steeped in humanity.

Respect and dignity.
Passion and laughter.
Compassion, community, and responsibility.
Authenticity.

These are Starbucks' touchstones, the source of our pride.

Valuing personal connections at a time when so many people sit alone in front of screens; aspiring to build human relationships in an age when so many issues polarize so many; and acting ethically, even if it costs more, when corners are routinely cut--these are honorable pursuits, at the core of what we set out to be.”
Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz
“My passion. My commitment. This is the most important thing in my life other than my family.”
Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz
“For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A Rwandan farmer. Eighty roast masters at six Starbucks plants on two continents. Thousands of baristas in 54 countries. Like a symphony, coffee's power rests in the hands of a few individuals who orchestrate its appeal. So much can go wrong during the journey from soil to cup that when everything goes right, it is nothing short of brilliant! After all, coffee doesn't lie. It can't. Every sip is proof of the artistry -- technical as well as human -- that went into its creation.”
Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul

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