

“Metaphors have a way of holding the most truth in the least space.”
― Alvin Journeyman
― Alvin Journeyman

“One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention but are not willing to suffer the string of failed experiments necessary to get there. Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a ten percent chance of a one hundred times payoff, you should take that bet every time. But you’re still going to be wrong nine times out of ten. We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs.”
― Invent and Wander: The Collected Writings of Jeff Bezos
― Invent and Wander: The Collected Writings of Jeff Bezos
“The best performers set goals that are not about the outcome but about the process of reaching the outcome.”
― Talent is Overrated: What Really Separates World-Class Performers from Everybody Else
― Talent is Overrated: What Really Separates World-Class Performers from Everybody Else

“We are not in the business of being original. We are in the business of reusing things that work.”
― The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
― The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Kumail’s 2024 Year in Books
Take a look at Kumail’s Year in Books, including some fun facts about their reading.
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