Abid

“It’s assumed that ‘user experience’ is all about a beautiful screen and making sure the buttons are in all the right places. But that has almost nothing to do with getting the experience of using the software right—in the real world where clinicians use it. You can’t do design requirements in a conference room. You have to get out in the wild and live it.”
― Clayton M. Christensen, Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth