“There's a secret that real writers know that wannabe writers don't, and the secret is this: It's not the writing part that's hard. What's hard is sitting down to write. What keeps us from sitting down is Resistance.”
― The War of Art
― The War of Art
“Talkativeness is afraid of the silence which reveals its emptiness,” Kierkegaard once said. Now you know why sharing, commenting, clicking, and participating are pushed so strongly by blogs and entertainment sites. They don’t want silence. No wonder blogs auto refresh with new material every thirty seconds. Of course they want to send updates to your mobile phone and include you on e-mail alerts. If the users stops for even a second, they may see what is really going on. And then the business model would fall apart.”
― Trust Me, I'm Lying: Confessions of a Media Manipulator
― Trust Me, I'm Lying: Confessions of a Media Manipulator
“I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance. When we drug ourselves to blot out our soul's call, we are being good Americans and exemplary consumers. We're doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification and hard work, we simply consume a product.”
― The War of Art
― The War of Art
“In this new economy, three groups will have a particular advantage: those who can work well and creatively with intelligent machines, those who are the best at what they do, and those with access to capital. To”
― Deep Work: Rules for Focused Success in a Distracted World
― Deep Work: Rules for Focused Success in a Distracted World
“In 1948, long before the louder, faster, and busier world of Twitter and social media, Paul Lazarsfeld and Robert Merton wrote: The interested and informed citizen can congratulate himself on his lofty state of interest and information and neglect to see that he has abstained from decision and action. In short, he takes his secondary contact with the world of political reality, his reading and listening and thinking, as a vicarious performance…. He is concerned. He is informed. And he has all sorts of ideas as to what should be done. But, after he has gotten through his dinner and after he has listened to his favored radio programs and after he has read his second newspaper of the day, it is really time for bed.5 This is the exact reaction that web content is designed to produce. To keep you so caught up and consumed with the bubble that you don’t even realize you’re in one.”
― Trust Me, I'm Lying: Confessions of a Media Manipulator
― Trust Me, I'm Lying: Confessions of a Media Manipulator
Mifrah’s 2025 Year in Books
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