Jean Ong

“a man is happiest when there is a balance between his needs and his possessions. Now the question is: how to achieve this balance. One could seek to do this by increasing his goods to the level of his appetites, but that would be stupid. It would involve doing unnatural things—bargaining, haggling, scrimping, working. Ergo? Ergo, the wise man achieves the balance by reducing his needs to the level of his possessions. And this is best done by learning to value the free things of life: the mountains, laughter, poetry, wine offered by a friend, older and fatter women.”
― Trevanian, Shibumi

“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”
― Max Brooks, World War Z: An Oral History of the Zombie War