Leia

“If you fail to identify and analyze the obstacles, you don’t have a strategy. Instead, you have either a stretch goal, a budget, or a list of things you wish would happen.”
― Richard Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

“Mistaking goals for strategy. Many bad strategies are just statements of desire rather than plans for overcoming obstacles.”
― Richard Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

“A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them.”
― Richard P. Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

“Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.”
― Richard Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters