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Upheaval: Turning...
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Richard P. Rumelt
“The first step of making strategy real is figuring out the big ‘aha’ to gain sustainable competitive advantage—in other words, a significant, meaningful insight about how to win.”
Richard P. Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

Richard P. Rumelt
“The discipline of analysis is to not stop there, but to test that first insight against the evidence.”
Richard Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

Richard P. Rumelt
“A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them.”
Richard P. Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

Richard P. Rumelt
“Mistaking goals for strategy. Many bad strategies are just statements of desire rather than plans for overcoming obstacles.”
Richard Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

Richard P. Rumelt
“The most basic idea of strategy is the application of strength against weakness. Or, if you prefer, strength applied to the most promising opportunity.”
Richard P. Rumelt, Good Strategy/Bad Strategy: The difference and why it matters

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