Sign in with Facebook
“Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.”
― Good Strategy Bad Strategy: The Difference and Why It Matters
― Good Strategy Bad Strategy: The Difference and Why It Matters
“The discipline of analysis is to not stop there, but to test that first insight against the evidence.”
― Good Strategy Bad Strategy: The Difference and Why It Matters
― Good Strategy Bad Strategy: The Difference and Why It Matters
“If you fail to identify and analyze the obstacles, you don’t have a strategy. Instead, you have either a stretch goal, a budget, or a list of things you wish would happen.”
― Good Strategy Bad Strategy: The Difference and Why It Matters
― Good Strategy Bad Strategy: The Difference and Why It Matters
“The first step of making strategy real is figuring out the big ‘aha’ to gain sustainable competitive advantage—in other words, a significant, meaningful insight about how to win.”
― Good Strategy Bad Strategy: The Difference and Why It Matters
― Good Strategy Bad Strategy: The Difference and Why It Matters
“A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them.”
― Good Strategy Bad Strategy: The Difference and Why It Matters
― Good Strategy Bad Strategy: The Difference and Why It Matters
Goodreads Singapore
— 2253 members
— last activity Mar 06, 2026 07:25AM
Live in Singapore? Join us! Apart from talking about books, we have listings for author events, giveaways, and sometimes we even organize a book club ...more
Leia’s 2025 Year in Books
Take a look at Leia’s Year in Books, including some fun facts about their reading.
Favorite Genres
Biography, Business, Crime, Fiction, Horror, Mystery, Non-fiction, Psychology, Science fiction, Self help, Suspense, Thriller, and Travel
Polls voted on by Leia
Lists liked by Leia
