Paul Truscott

“Most local businesses that are invisible to AI don't have a content problem. They have an entity problem — and it's almost always self-inflicted.”
― Paul Truscott, AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It

“Search engines don't index pages anymore — they index understanding. Write for meaning, not for keywords.”
― Paul Truscott

“Things, not strings. The moment Google stopped reading words and started reading the world, SEO became an act of definition”
― paul truscott

“A relationship fact gets corroborated twice — once by whoever states it, and again by the credibility the other entity lends to the claim.”
― Paul Truscott, Link Building in the Era of AI Search Engines