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The Power of Fift...
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  (page 56 of 224)
"People are reliably adverse to losses. That is most of us tend to work harder to avoid losses than to pursue gains.

A loss is always defined relative to a reference point and the reference point could be the status quo and expected outcome or even one that seems like it could have been yours had things just gone slightly different."
Nov 26, 2025 06:44PM

 
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