Amit Tripathi

“Base fear is intoxicating, overwhelming, liberating. Always stronger than respect. Always.”
― Michael Dobbs, House of Cards

“Let’s face it: your best customer probably doesn’t need what you are selling. And you are not likely to be the only company from which they can buy it. For this reason, it is often far better, as leadership guru Simon Sinek suggests, to start with why.”
― Steve Dennis, Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption