Big Books of Spring
Anton Iokov
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Anton Iokov

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Anton’s favorite books

The Design of Everyday Things by Donald A. Norman Influence by Robert B. Cialdini The Seven-Day Weekend by ricardo-semler The Elements of Style by William Strunk Jr. The Inmates Are Running the Asylum by Alan Cooper Ubik by Philip K. Dick Getting Real by Jason Fried Motorworld by Jeremy Clarkson The Ones Who Walk Away from Omelas by Ursula K. Le Guin Airport by Arthur Hailey Чемодан by Sergei Dovlatov
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Failure is Not an...
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Anton’s Notes & Highlights

Book cover for The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld
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Grouping customers into these three categories—promoters, passives, and detractors—provides a simple, intuitive scheme that accurately predicts customer behavior.
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