Mengwen

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In the Dream House
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by Carmen Maria Machado (Goodreads Author)
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Book cover for Born a Crime: Stories from a South African Childhood (One World Essentials)
The genius of apartheid was convincing people who were the overwhelming majority to turn on each other. Apart hate, is what it was. You separate people into groups and make them hate one another so you can run them all.
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Donald A. Norman
“So the hierarchy of goals is roughly: satisfy hunger; eat; cook; read cookbook; get more light. This is called a root cause analysis: asking “Why?” until the ultimate, fundamental cause of the activity is reached.”
Donald A. Norman, The Design of Everyday Things

Donald A. Norman
“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.”
Donald A. Norman, The Design of Everyday Things

Donald A. Norman
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”
Donald A. Norman, The Design of Everyday Things

Donald A. Norman
“Poor feedback can be worse than no feedback at all, because it is distracting, uninformative, and in many cases irritating and anxiety-provoking.”
Donald A. Norman, The Design of Everyday Things

Donald A. Norman
“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
Donald A. Norman, The Design of Everyday Things

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