Mounesh

“A story tells of Henry Ford’s buying scrapped Ford cars and having his engineers disassemble them to see which parts failed and which were still in good shape. Engineers assumed this was done to find the weak parts and make them stronger. Nope. Ford explained that he wanted to find the parts that were still in good shape. The company could save money if they redesigned these parts to fail at the same time as the others.”
― Donald A. Norman, The Design of Everyday Things

“Those smarts would be crucial. “People thought that the keyboard we delivered wasn’t sophisticated, but in reality it was super-sophisticated,” Williamson says. “Because the touch region of each key was smaller than the minimum hit size. We had to write a bunch of predictive algorithms technology to think about the words you could possibly be typing, artificially increase the hit area of the next few keys that would correspond to”
― Brian Merchant, The One Device: The Secret History of the iPhone

“day a product development process starts, it is behind schedule and above budget.”
― Donald A. Norman, The Design of Everyday Things

“When things go right, people credit their own abilities and intelligence. The onlookers do the reverse. When they see things go well for someone else, they sometimes credit the environment, or luck.”
― Donald A. Norman, The Design of Everyday Things