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“That’s their philosophy,” said Greder, whose day job was associate dean of students at Illinois Wesleyan. “Dance with the ones who brought you.”
― Small Giants: Companies That Choose to Be Great Instead of Big
― Small Giants: Companies That Choose to Be Great Instead of Big
“Danny Meyer of Union Square Hospitality Group talked about businesses having soul. He believed soul was what made a business great, or even worth doing at all. “A business without soul is not something I’m interested in working at,” he said. He suggested that the soul of a business grew out of the relationships a company developed as it went along. “Soul can’t exist unless you have active, meaningful dialogue with stakeholders: employees, customers, the community, suppliers, and investors. When you launch a business, your job as the entrepreneur is to say, ‘Here’s a value proposition that I believe in. Here’s where I’m coming from. This is my point of view.’ At first, it’s a monologue. Gradually it becomes a dialogue and then a real conversation.”
― Small Giants: Companies That Choose to Be Great Instead of Big
― Small Giants: Companies That Choose to Be Great Instead of Big
“that speaks to the little secret behind the relationships that small giants have with their suppliers and customers. It’s generally not the people at the top of the organization who create the intimate bonds. It’s the managers and employees who do the work of the business day in and day out. They are the ones who convey the spirit of the company to the outside world. Accordingly, they are the company’s first priority—which, from one perspective, is ironic. For all the extraordinary service and enlightened hospitality that the small giants offer, what really sets them apart is their belief that the customer comes second.”
― Small Giants: Companies That Choose to Be Great Instead of Big
― Small Giants: Companies That Choose to Be Great Instead of Big
“Third, each company had an extraordinarily intimate relationship with the local city, town, or county in which it did business—a relationship that went well beyond the usual concept of “giving back.”
― Small Giants: Companies That Choose to Be Great Instead of Big
― Small Giants: Companies That Choose to Be Great Instead of Big
“I decided, was to look at the common threads among the companies I’d already identified as having mojo. First, I could see that, unlike most entrepreneurs, their founders and leaders had recognized the full range of choices they had about the type of company they could create. They hadn’t accepted the standard menu of options as a given. They had allowed themselves to question the usual definitions of success in business and to imagine possibilities other than the ones all of us are familiar with.”
― Small Giants: Companies That Choose to Be Great Instead of Big
― Small Giants: Companies That Choose to Be Great Instead of Big
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