David Roseberry

“Everything Is The Way It Is Because Someone Changed The Way It Was”
― Category Pirates, Snow Leopard: How Legendary Writers Create A Category Of One

“We hear marketers say all the time: “Build a personal brand! Get people to fall in love with YOU! Then, people will buy anything and everything you create!” No, they won’t. For example, Billie Eilish is one of the biggest music stars in the world. She has millions and millions of fans and followers. And in 2019 she published a book (called Billie Eilish—”People love you!!!”) and it was a massive flop. Nobody bought it. What readers, listeners, viewers, and potential customers want isn’t you. It’s your category. The reason readers keep buying more Ryan Holiday books is because he keeps writing books about Stoicism, and his readers are obsessed with [category] Stoicism. Celebrities, on the other hand, typically write one book. And that book is titled their name. And it never sells. And then they don’t write any other books—because people don’t want more of “them.”
― Category Pirates, Snow Leopard: How Legendary Writers Create A Category Of One

“In The War Against Boys, feminist philosopher Christina Hoff Sommers writes, “History teaches us that masculinity without morality is lethal. But masculinity constrained by morality is powerful and constructive, and a gift to women.”6”
― Nancy R. Pearcey, The Toxic War on Masculinity: How Christianity Reconciles the Sexes

“But let us never forget: there are zero cover bands in the Rock & Roll Hall of Fame.”
― Category Pirates, Snow Leopard: How Legendary Writers Create A Category Of One