Roberto Guerra

“Trends are more important now. It’s harder to reach everyone at one time, so you need to understand trends within individual groups or tribes. And with the rise in word of mouth, trends can give you data on the right places to start having a dialogue with consumers. Liisa Puolakka, Head of Brand Identity, Nokia”
― William Higham, The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit