Ivana Putri

“Aspirations are abstract desires, like wanting your kids to succeed in school. Outcomes are more measurable, like getting straight As second semester. Both of these are great places to start the process of Behavior Design. But aspirations and outcomes are not behaviors. Here’s an easy way to differentiate behaviors from aspirations and outcomes: A behavior is something you can do right now or at another specific point in time.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“When talking about Tiny Habits, I use the term Anchor to describe something in your life that is already stable and solid. The concept is pretty simple. If there is a habit you want, find the right Anchor within your current routine to serve as your prompt, your reminder. I selected the term “anchor” because you are attaching your new habit to something solid and reliable.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“In contrast, you can’t achieve an aspiration or outcome at any given moment. You cannot suddenly get better sleep. You cannot lose twelve pounds at dinner tonight. You can only achieve aspirations and outcomes over time if you execute the right specific behaviors.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything