Ivana Putri

“In contrast, you can’t achieve an aspiration or outcome at any given moment. You cannot suddenly get better sleep. You cannot lose twelve pounds at dinner tonight. You can only achieve aspirations and outcomes over time if you execute the right specific behaviors.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“Aspirations are abstract desires, like wanting your kids to succeed in school. Outcomes are more measurable, like getting straight As second semester. Both of these are great places to start the process of Behavior Design. But aspirations and outcomes are not behaviors. Here’s an easy way to differentiate behaviors from aspirations and outcomes: A behavior is something you can do right now or at another specific point in time.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“But in the influencer economy, drama is always to be monetised, and so on 5 April 2019, a tearful Jessy took out her camera, fixed her ponytail and began to record a monologue for YouTube with the caption ‘STOP REPORTING MY INSTAGRAM ACCOUNT’:”
― Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy