Ivana Putri

“Aspirations are abstract desires, like wanting your kids to succeed in school. Outcomes are more measurable, like getting straight As second semester. Both of these are great places to start the process of Behavior Design. But aspirations and outcomes are not behaviors. Here’s an easy way to differentiate behaviors from aspirations and outcomes: A behavior is something you can do right now or at another specific point in time.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“Historically, manipulating positive news to increase the demand for a stock has been a way to drive up the price before selling it at an inflated figure. The illegal tactic, better known as ‘pump and dump’, is prohibited because markets need our trust to function. Yet soon the crypto surge appeared to be the result of just such a ploy. Writing in Vox, William Harris, the former CEO of PayPal, called Bitcoin ‘a colossal pump and dump scheme, the likes of which the world has never seen’ in an article headlined ‘Bitcoin is the greatest scam in history’.”
― Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy

“But in the influencer economy, drama is always to be monetised, and so on 5 April 2019, a tearful Jessy took out her camera, fixed her ponytail and began to record a monologue for YouTube with the caption ‘STOP REPORTING MY INSTAGRAM ACCOUNT’:”
― Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy

“In contrast, you can’t achieve an aspiration or outcome at any given moment. You cannot suddenly get better sleep. You cannot lose twelve pounds at dinner tonight. You can only achieve aspirations and outcomes over time if you execute the right specific behaviors.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything