Ivana Putri

“Aspirations are abstract desires, like wanting your kids to succeed in school. Outcomes are more measurable, like getting straight As second semester. Both of these are great places to start the process of Behavior Design. But aspirations and outcomes are not behaviors. Here’s an easy way to differentiate behaviors from aspirations and outcomes: A behavior is something you can do right now or at another specific point in time.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous.”
― B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“Historically, manipulating positive news to increase the demand for a stock has been a way to drive up the price before selling it at an inflated figure. The illegal tactic, better known as ‘pump and dump’, is prohibited because markets need our trust to function. Yet soon the crypto surge appeared to be the result of just such a ploy. Writing in Vox, William Harris, the former CEO of PayPal, called Bitcoin ‘a colossal pump and dump scheme, the likes of which the world has never seen’ in an article headlined ‘Bitcoin is the greatest scam in history’.”
― Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy

“The belief that its anonymity makes it valuable is what drives consumer faith in it, despite it being impractical as a daily currency, unprotected by governments, too volatile to be used for saving and having no universally accepted intrinsic value like gold. It is this herd behaviour that started the newest and biggest gold rush, featuring crypto geeks, gamblers and ordinary working people with fears of missing out.”
― Symeon Brown, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy