She understood then, in a way that she never quite had before, that she did not have room to flail about. She had to model for her siblings what she wanted them to do for themselves. They would not be OK if she was not OK. So she had to
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“A related tactic is asking them to play your value back to you.54 This works especially well when the customer has been reticent to give feedback. I was nervous to do this when this was first taught to me. What if the customer couldn’t do so? What if I didn’t like what I heard? But that’s the point. You want to know if you landed your value proposition or what parts of the pitch didn’t stick, something like, “You’ve clearly seen a lot and are very advanced in your thinking. I’m curious, what value do you see, if any, in what we’re doing?”
― One to Ten: Finding Your Way from Startup to Scaleup
― One to Ten: Finding Your Way from Startup to Scaleup
“Structure Win-Win Deals Before you can present a win-win deal, you must understand it. Sketch out the fundamental value exchange for each party. The customer is hiring you to solve certain problems and achieve value. That is the foundation of your working together. Like any foundation, it needs to be strong and will be tested over time. Sometimes, when you’re seemingly down a dead end, reverting to the first principles will illuminate another way forward.”
― One to Ten: Finding Your Way from Startup to Scaleup
― One to Ten: Finding Your Way from Startup to Scaleup
“The OKR framework, famously espoused by Intel and then Google, is effective to bring transparency and accountability across functions. It also enables autonomy because each function or individual determines how to achieve the key results that will impact their objectives.”
― One to Ten: Finding Your Way from Startup to Scaleup
― One to Ten: Finding Your Way from Startup to Scaleup
“America is the greatest engine of innovation that has ever existed, and it can't be duplicated anytime soon, because it is the product of a multitude of factors: extreme freedom of thought, an emphasis on independent thinking, a steady immigration of new minds, a risk-taking culture with no stigma attached to trying and failing, a noncorrupt bureaucracy, and financial markets and a venture capital system that are unrivaled at taking new ideas and turning them into global products.”
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“Before you can present a win-win deal, you must understand it. Sketch out the fundamental value exchange for each party. The customer is hiring you to solve certain problems and achieve value. That is the foundation of your working together. Like any foundation, it needs to be strong and will be tested over time. Sometimes, when you’re seemingly down a dead end, reverting to the first principles will illuminate another way forward.”
― One to Ten: Finding Your Way from Startup to Scaleup
― One to Ten: Finding Your Way from Startup to Scaleup
Dave’s 2025 Year in Books
Take a look at Dave’s Year in Books, including some fun facts about their reading.
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