Shefali Gupta

“I am but paper. Brittle and thin. I am held up to the sun, and it shines right through me. I get written on, and I can never be used again. These scratches are a history. They’re a story. They tell things for others to read, but they only see the words, and not what the words are written upon. I am but paper, and though there are many like me, none are exactly the same. I am parched parchment. I have lines. I have holes. Get me wet, and I melt. Light me on fire, and I burn. Take me in hardened hands, and I crumple. I tear. I am but paper. Brittle and thin.”
― T.J. Klune, The House in the Cerulean Sea

“It’s not about standing for or owning an emotion, or even making your ads more emotional. It’s about creating a gut feeling toward the product that makes your brand the preferred option.”
― Daryl Weber, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

“Failure is a feeling long before it becomes an actual result”
― Michelle Obama, Becoming

“When they go low, we go high.”
― Michelle Obama